Frequent use of infographics to make facts and numbers more fun and easier to comprehend.
Moods were created through the use of conceptual design. Moods both inspire one to read and set a tone for the cognition.
Maps, imagery and a logical ranking of information were some of the elements that made each spread navigable and enjoyable.
Flow charts can make a complicated process both enjoyable and comprehensible. So we used a lot of them.