Frequent use of infographics to make facts and numbers more fun and easier to comprehend.
Moods were created through the use of conceptual design. Moods both inspire one to read and set a tone for the cognition.
Maps, imagery and a logical ranking of information were some of the elements that made each spread navigable and enjoyable.
Flow charts can make a complicated process both enjoyable and comprehensible. So we used a lot of them.
This is essentially where Protopolis came from. Founded in 2005, we published 'KBH Magazine' monthly for five and a half years before transforming ourselves into a bigger and client based communications agency.
The magazine's main topic was the very unusual hybrid of urban culture and urban planning in Copenhagen, the basic idea being that urban planning has as much impact on our lives as cultural life.
The aim was to open the reader's eyes to this and make more people interested in, and informed on, what their city was all about.
As always, we put the recipient first and worked from an understanding of how he or she would wish such information to be presented. The answer, as almost always, being easy to comprehend, full of imagery and relating all information to the reader's own life, thereby making it relevant.
The magazine became hugely popular keeping a steady print run of around 32,000 monthly copies.
The magazine won several awards:
